Itai Varochik

Achievements at this Role

• Founder and CEO of The Crest, a curated executive personal-branding platform that makes leaders authoritative and citable across Google and AI answer engines.
• Built the product end to end: structured, SEO- and AEO-optimized executive profiles that rank for a leader's name and get cited by ChatGPT, Perplexity and Google AI.
• Leads strategy, product and growth, applying programmatic SEO and AI integration to scale a new category of executive reputation management.

Achievements at this Role

• Founder and Editor-in-Chief of GetASearch, an independent software-review platform helping buyers choose the right B2B tools.
• Set editorial standards and grew organic reach through programmatic SEO and content.

Achievements at this Role

• Founder of ExcBrand, the AI-driven reputation studio behind The Crest.
• Builds the technology and growth engine powering ExcBrand's products, with a focus on AI-led reputation management for executives and brands.

Achievements at this Role

• Growth Marketer at SparkBeyond, an AI-powered problem-solving platform.
• Ran customer-acquisition and demand-generation programs for a B2B AI product.